Kraft Augenoptik in Stuttgart

Even 18 years after the renovation, Andreas Kraft is still just as thrilled as on day one.

The Mission

Turning a sterile, sober bank branch into an inviting, high-end optical boutique—that was the challenge HEIKAUS embraced at Hölderlinplatz 3 in Stuttgart. For the KRAFT branch, we ‘conjured up’ a new design concept defined by sophistication and uncompromising quality. The resulting spatial concept radiates a sense of calm, yet remains captivating at every turn.

The Challenge

For the Stuttgart-based optician KRAFT, the focus extends far beyond mere consultation and sales; it is about identity. The design concept by HEIKAUS Design Studio was crafted to make this connection tangible, creating a space that invites customers to truly arrive. By establishing a calm, lounge-like atmosphere, the design encourages relaxation and increases dwell time, turning a routine visit into an immersive experience.

The Solution

The retail concept achieves its necessary sense of tranquility and poise across 120 m² of sales floor through a monochrome color palette and a minimalist design language. Walls and furnishings are predominantly finished in cream tones, complemented by uniform walnut wood elements. A gray-coated floor with a vintage patina, paired with a rustic brick wall, lends the space its irresistible loft character.

To meet the objective of being ‘calm yet captivating,’ the harmonious design is elevated by striking creative eye-catchers. An open fireplace, the sophisticated use of smoked glass, and an impressive eight-meter-long sunglass display wall create remarkable highlights that demand attention. In particular, the display wall—composed of frosted, backlit acrylic glass tube sections—expertly showcases each individual frame as a piece of art.

About Kraft Augenoptik in Stuttgart

Kraft Augenoptik is built on the pillars of tradition, authenticity, quality, originality, and sustainability. In an increasingly fast-paced world, the team makes an intentional choice to embrace ‘slow retail’—focusing on genuine craftsmanship and curated eyewear with a distinct character. Here, the act of seeing becomes a pleasure, and every frame tells its own unique story.