Die Brille in Villingen-Schwenningen

A modern and cozy shopping experience.

The Mission

A significant change: Following an extensive renovation of the facade and storefront in early 2023, a new shopping flair was set to take hold within the interior of the optical boutique. The checklist included: consultation areas with privacy, well-utilized natural light, enhanced coziness, separate examination zones, a greater sense of well-being, and true originality.

The Challenge

Following a highly compressed renovation period of just three weeks, ‘Die Brille x Eye Fashion VS‘ was set to reopen with a completely new ambiance. The goal was to go beyond being just a modern optician with expert advice—the store was to welcome customers with a unique, individual sense of space that invites them to linger. To achieve this, much of the existing interior was dismantled to make way for an entirely new color and material concept. This included a bespoke lighting design, redesigned back offices, and a complete floor replacement. All works involved local contractors, requiring optimal communication and project management by HEIKAUS GmbH.

The Solution

The new store is almost unrecognizable. The previous, very pure and bright ambiance with its prominent wood decors has been completely transformed. At the heart of the shop lies an inviting, warm lounge—a space designed for lingering! Light stone-look flooring is softened and made cozy through a bold combination with high-pile carpets in lilac and vibrant yellow. Atop these sit color-coordinated consultation tables in violet, cream, and brown—minimalist yet monumental.

The interior design gains a particular liveliness and dynamism from the appealing color combinations of orange and gray consultation chairs, along with a large, comfortable sofa in violet. The tiered ceiling design creates a multi-dimensionality that provides the ideal stage for the long, colorful, woolen wall curtains. The wall displays are brilliantly illuminated and appear to float in front of the draped walls. Special eye-catchers are the large product displays that double as room dividers, creating a pleasant segmentation of the consultation areas. This is a place where customers truly enjoy being advised!

About Die Brille VS

Since 1985, Die Brille VS in Villingen-Schwenningen has stood for the highest quality and personalized consultation for eyewear and lenses. The specialist optician offers a diverse selection of modern frames and high-quality lenses that seamlessly combine functionality with style.